{"id":616,"date":"2016-06-30T15:04:54","date_gmt":"2016-06-30T14:04:54","guid":{"rendered":"http:\/\/aphotic.co.uk\/?p=616"},"modified":"2016-07-03T19:17:08","modified_gmt":"2016-07-03T18:17:08","slug":"rt-adam_cutler-ibm-design-research-were-not-our-users","status":"publish","type":"post","link":"http:\/\/aphotic.co.uk\/?p=616","title":{"rendered":"User needs + actionable insights = competitive advantage"},"content":{"rendered":"

IBM is mixing user research and design thinking.<\/p>\n

IBM Design Research – We’re not our users. How do you design for people when people constantly change? http:\/\/www.ibm.com\/design\/research\/
\n<\/a>
\nOn Twitter<\/a> Retweets 28 Favourites 0<\/p>\n","protected":false},"excerpt":{"rendered":"

IBM is mixing user research and design thinking. IBM Design Research – We’re not our users. How do you design for people when people constantly change? http:\/\/www.ibm.com\/design\/research\/ On Twitter Retweets 28 Favourites 0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,1],"tags":[32,141],"class_list":["post-616","post","type-post","status-publish","format-standard","hentry","category-design","category-misc","tag-ibmdesign","tag-research"],"_links":{"self":[{"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=616"}],"version-history":[{"count":2,"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/616\/revisions"}],"predecessor-version":[{"id":628,"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/616\/revisions\/628"}],"wp:attachment":[{"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/aphotic.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}